Google Alerts was built for a different era.

The alerts that
actually matter.

newsbuddy watches the web 24/7 and sends only the competitive signals worth your attention — straight to Slack or email.

Google Alerts
newsbuddy
Keyword matching
LLM-based meaning extraction
You check a dashboard
Alerts land in Slack or email
Noise, buried signal
Only what’s actionable
Built in 2003
Built for the LLM era
Free, but useless at scale
Sharp, at a fraction of enterprise cost

You have a Google Alerts tab. You ignore it.

The signal is in there somewhere — buried under keyword matches nobody has time to read.

You missed the pricing change

A competitor quietly repriced last week. Your team found out from a customer, not from you.

Buried in keyword noise

Your Google Alerts inbox is 400 unread emails deep, mostly irrelevant matches on your own name.

Enterprise tools cost too much

Meltwater runs $3,500+/mo with a dashboard nobody opens. That budget doesn’t exist for most teams.

The market is racing ahead

$0M → $1.28B

Competitive intelligence software is projected to grow from $557M in 2026 to $1.28B by 2033.

How it works

Set it up once. Never miss a signal again.

01

Tell us what matters

Describe the competitors, markets, suppliers, and keywords you care about. No forms, no dashboards to configure.

02

newsbuddy reads the web 24/7

Our LLM-based extraction pipeline filters real signal from noise across the open web, around the clock.

03

Get the alert where you work

A concise, actionable briefing lands in Slack or email the moment something changes — nothing else.

Diverse team collaborating around a laptop in office

Why teams are switching to newsbuddy

Smarter than the cheap tools. Cheaper than the smart ones.

Price

Meltwater: $3,500+/mo

Owler: $35/mo

newsbuddy: A fraction of enterprise cost

Setup time

Meltwater: Weeks, sales-led onboarding

Owler: Self-serve, hours

newsbuddy: Minutes, no login needed

Delivery

Meltwater: Dashboard you have to check

Owler: Dashboard + digest email

newsbuddy: Straight to Slack or email

Signal quality

Meltwater: Broad media monitoring

Owler: Keyword-based, shallow

newsbuddy: LLM extraction for meaning

Best for

Meltwater: Large PR/comms teams

Owler: Casual company lookups

newsbuddy: Ops, strategy & sales teams

Why now

Built for teams who can't afford to be blindsided.

$0.00B

Projected competitive intelligence software market by 2033, up from $557M in 2026.

24/7

Continuous monitoring — no dashboard to check, ever.

$3,500+/mo

What legacy enterprise suites cost. newsbuddy runs for a fraction of that.

four people all on laptops, two men and two women, listen to person talking in a board meeting

Simple pricing. No enterprise sales call.

Pick a plan, get alerts by tomorrow. No procurement, no demos, no per-seat gymnastics.

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Built for teams who hate being blindsided

What early users are saying (illustrative feedback from our pre-launch pilot group).

We caught a competitor’s pricing change the same morning it went live. Used to find out weeks later, if at all.

Maya R. Strategy Lead, mid-market logistics

Google Alerts gave us noise. This gives us three things a week worth actually reading.

Devon T. Ops Lead, 60-person SaaS company

Replaced a $3,500/mo monitoring suite we barely logged into. Now it just lands in Slack.

Priya K. Head of Market Intelligence, industrial supplier

Frequently asked questions

Everything you need to know before you stop refreshing tabs.

Google Alerts sends raw mentions; newsbuddy uses LLMs to read and filter for what actually matters, then only pings you on real signal.

Stop checking. Start knowing.

newsbuddy watches the web 24/7 and delivers only the moves that matter, straight to Slack or email.

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