Google Alerts was built for a different era.

The alerts that
actually matter.

NewsBuddy watches the web 24/7 and sends only the competitive signals worth your attention — straight to Slack or email.

Google Alerts
NewsBuddy
Keyword matching
LLM-based meaning extraction
You check a dashboard
Alerts land in Slack or email
Noise, buried signal
Only what’s actionable
Built in 2003
Built for the LLM era
Free, but useless at scale
Sharp, at a fraction of enterprise cost
Live in #competitors
Pricing

Competitor cut its Pro tier by 20%

Pricing page changed 14 min ago. Source: their site.

Hiring

Rival posted 9 sales roles in one week

Expansion signal in your EMEA segment.

Launch

New integration announced on their blog

Overlaps with your roadmap item.

Example alerts, shown for illustration.

You have a Google Alerts tab. You ignore it.

The signal is in there somewhere — buried under keyword matches nobody has time to read.

You missed the pricing change

A competitor quietly repriced last week. Your team found out from a customer, not from you.

Buried in keyword noise

Your Google Alerts inbox is 400 unread emails deep, mostly irrelevant matches on your own name.

Enterprise tools cost too much

Meltwater runs $3,500+/mo with a dashboard nobody opens. That budget doesn’t exist for most teams.

The market is racing ahead

$0M → $1.28B

Competitive intelligence software is projected to grow from $557M in 2026 to $1.28B by 2033.

How it works

Set it up once. Never miss a signal again.

01

Tell us what matters

Describe the competitors, markets, suppliers, and keywords you care about. No forms, no dashboards to configure.

02

NewsBuddy reads the web 24/7

Our LLM-based extraction pipeline filters real signal from noise across the open web, around the clock.

03

Get the alert where you work

A concise, actionable briefing lands in Slack or email the moment something changes — nothing else.

Diverse team collaborating around a laptop in office

Why teams are switching to NewsBuddy

Smarter than the cheap tools. Cheaper than the smart ones.

Price

Meltwater: $3,500+/mo

Owler: $35/mo

NewsBuddy: A fraction of enterprise cost

Setup time

Meltwater: Weeks, sales-led onboarding

Owler: Self-serve, hours

NewsBuddy: Minutes, no login needed

Delivery

Meltwater: Dashboard you have to check

Owler: Dashboard + digest email

NewsBuddy: Straight to Slack or email

Signal quality

Meltwater: Broad media monitoring

Owler: Keyword-based, shallow

NewsBuddy: LLM extraction for meaning

Best for

Meltwater: Large PR/comms teams

Owler: Casual company lookups

NewsBuddy: Ops, strategy & sales teams

Why now

Built for teams who can't afford to be blindsided.

$0.00B

Projected competitive intelligence software market by 2033, up from $557M in 2026.

24/7

Continuous monitoring — no dashboard to check, ever.

$3,500+/mo

What legacy enterprise suites cost. NewsBuddy runs for a fraction of that.

four people all on laptops, two men and two women, listen to person talking in a board meeting

Simple pricing. No enterprise sales call.

Pick a plan, get alerts by tomorrow. No procurement, no demos, no per-seat gymnastics.

Loading pricing…

Built for teams who hate being blindsided

What early users are saying (illustrative feedback from our pre-launch pilot group).

“We caught a competitor’s pricing change the same morning it went live. Used to find out weeks later, if at all.”

Maya R. — Strategy Lead, mid-market logistics

“Google Alerts gave us noise. This gives us three things a week worth actually reading.”

Devon T. — Ops Lead, 60-person SaaS company

“Replaced a $3,500/mo monitoring suite we barely logged into. Now it just lands in Slack.”

Priya K. — Head of Market Intelligence, industrial supplier

Frequently asked questions

Everything you need to know before you stop refreshing tabs.

Google Alerts sends raw mentions; NewsBuddy uses LLMs to read and filter for what actually matters, then only pings you on real signal.

Stop checking. Start knowing.

NewsBuddy watches the web 24/7 and delivers only the moves that matter, straight to Slack or email.

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